Pilar Martínez is an independent creative, with extensive Art Direction & Copywriting experience primarily focused in the Latin American and U.S. Hispanic market.

A specialist in creating and directing projects from concept to completion, Pilar has successfully developed strategic integrated promotional campaigns across all mediums, for world leading brands such as: Coca-Cola, Walt Disney World, Disneyland, Hanes, Kellogg’s, McDonald’s, PepsiCo, Procter & Gamble, Toys “R” Us, Sara Lee and Wrigley.

A native from Dominican Republic, Pilar holds a B.A. in Advertising & Communication from Universidad Iberoamericana in the Dominican Republic (Magna Cum Laude), an Art Direction degree from Miami Ad School in Florida and a MFA in Painting from Savannah College of Art and Design in Atlanta, Georgia.

She is bilingual and bicultural and always passionate about creativity, ideas and the joy in Latin American culture. Her work reflects her education, her great conceptual skills and her attention to details; as well as her artistic sense of design and unique creative vision.
Client: CNN
Creative: Pilar Martínez 
(Newspaper Ad 1 of 3)

Client: CNN

Creative: Pilar Martínez 

(Newspaper Ad 1 of 3)

Client: Arte Latín-Oh!
Website Art Direction:  Pilar Martínez

Client: Arte Latín-Oh!

Website Art Direction:  Pilar Martínez


Invitation Card Design for Art Exhibit
Creative:  Pilar Martínez

Invitation Card Design for Art Exhibit

Creative:  Pilar Martínez

Client: Sally Hansen
Creative: Pilar Martínez 
(Magazine Ad 1 of 3)

Client: Sally Hansen

Creative: Pilar Martínez 

(Magazine Ad 1 of 3)

Client: Wrigley 

Creative Team: Laurence Klinger, Gloria M Dusenberry, Eduardo Túa, Eduardo Bono and Pilar Martínez.

(TV Commercial 1 of 3)

(Source: vimeo.com)

Client: Wrigley 

Creative Team: Laurence Klinger, Gloria M Dusenberry, Eduardo Túa, Eduardo Bono and Pilar Martínez.

(TV Commercial 2 of 3)

Client: Wrigley 

Creative Team: Laurence Klinger, Gloria M Dusenberry, Eduardo Túa, Eduardo Bono and Pilar Martínez.

(TV Commercial 3 of 3)

Client: Hanes

Creative Team: Laurence Klinger, Gloria M Dusenberry and Pilar Martínez.

(TV Commercial)

Client: McDonald’s

Creative Team: General Market Team, Laurence Klinger, Eduardo Bono, Gloria M Dusenberry and Pilar Martínez.

(TV Commercial 1 of 2)

Client: Coca-Cola

Creative Team: Laurence Klinger, Gastón Gorali, Gloria M Dusenberry, Armando Zubieta and Pilar Martínez.

(TV Commercial 1 of 3)

Client: Coca-Cola

Creative Team: Laurence Klinger, Armando Zubieta and Pilar Martínez.

(RADIO SPOT 1 of 6)

Client: Walt Disney World
Creative Team: Laurence Klinger, Gloria M Dusenberry and Pilar Martínez. 
Translation:
Make all her fairy tales come true. Look inside for one offer with a happy ending
With prices like these you’ll be able to treat your little princess like royalty
(Direct Mail 1 of 2)

Client: Walt Disney World

Creative Team: Laurence Klinger, Gloria M Dusenberry and Pilar Martínez. 

Translation:

Make all her fairy tales come true. Look inside for one offer with a happy ending

With prices like these you’ll be able to treat your little princess like royalty

(Direct Mail 1 of 2)

Client: Círculo Creativo 
Creative Team: Laurence Klinger, Gloria M Dusenberry and Pilar Martínez
Translation:  If you don’t put your gun in a safe place, you put it in the hands of your children
Poster Finalist Award

Client: Círculo Creativo 

Creative Team: Laurence Klinger, Gloria M Dusenberry and Pilar Martínez

Translation:  If you don’t put your gun in a safe place, you put it in the hands of your children

Poster Finalist Award

Client: Pepsi Música
Creative Team: Gastón Gorali, Marie Bushbaum & Pilar Martínez.
EMAIL BLAST Campaign created for Sábados de Verano.  A free summer music concert series of 36 live concerts in major cities showcasing more than 15 of the hottest Latino rock & pop stars

Client: Pepsi Música

Creative Team: Gastón Gorali, Marie Bushbaum & Pilar Martínez.

EMAIL BLAST Campaign created for Sábados de Verano.  A free summer music concert series of 36 live concerts in major cities showcasing more than 15 of the hottest Latino rock & pop stars

Client: Whole Foods Market
In-Store Flyer
Creative: Pilar Martínez
1 of 3

Client: Whole Foods Market

In-Store Flyer

Creative: Pilar Martínez

1 of 3

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